World Cup

Hi-tech World Cup brings new dimensions to audience interaction

London, England (CNN) -- Streamed live on mobile phones, broadcast in ground-breaking 3D and ubiquitous in its online presence -- the 2010 World Cup in South Africa will be consumed across the planet like never before.

Traditionally, action from the showpiece has been broadcast on terrestrial television, via analogue radio or set to print in newspapers, but in a few months the tournament will be available in many more ways.

From watching live matches on your phone or computer, to seeing the action explode around you in ultra-real 3D or in free outdoor stadium events, the first World Cup to be held on the African continent is set to create new standards in availability.

3D soccer

Though rugby union was the first to experience 3D exposure, the World Cup will see the technology reach a much wider population of sport fans.

Soccer's world governing body FIFA has announced that 25 matches will be broadcast in 3D, with seven cameras at each of five grounds in Johannesburg, Durban, Cape Town and Port Elizabeth. The 2D broadcasts will require 32 cameras at each stadium.